In our first two posts, I discussed keywords and some ads that I have run for the Cache Iron mystery series. In this post, I want to talk about relevance and then metadata and how metadata can help with your relevance. Then I will talk about some benefits of looking at the search reports that you can run on Amazon. Relevance One of the key topics that most people talk about when they talk about what advertisements Amazon serves up is relevance. Simply, Amazon wants to show something that … [Read more...] about Relevance, Metadata and Search – The Amazon Ads Adventure No. 3
Advertising for Authors
Why Advertising & Keywords – The Amazon Ads Adventure No. 2
Welcome to this week's post on the Amazon Ads Adventure. In the last post we talked about why Amazon Ads. This week I want to talk about why you should be advertising in the first place and then begin the discussion on keywords which drive your ads. Why Advertise at All? If you walk into a traditional bookstore, you are usually greeted with a table or several, right at the front of the store displaying a selection of books. At the ends of the aisles, you may see a selection of other … [Read more...] about Why Advertising & Keywords – The Amazon Ads Adventure No. 2
The Amazon Ads Adventure – No. 1
Welcome to my new running blog series here on Kinclond Publishing. So let's begin by talking about what The Amazon Ads Adventure is all about. If you are an author of fiction or non-fiction books and are responsible for the advertising and marketing of your books or someone else's books, then hopefully this series of blog posts will be for you. The purpose of The Amazon Ads Adventure is to document my efforts in trying to master Amazon Ads and help drive interested traffic to my books on … [Read more...] about The Amazon Ads Adventure – No. 1