Welcome to this week's post on the Amazon Ads Adventure. In the last post we talked about why Amazon Ads. This week I want to talk about why you should be advertising in the first place and then begin the discussion on keywords which drive your ads. Why Advertise at All? If you walk into a traditional bookstore, you are usually greeted with a table or several, right at the front of the store displaying a selection of books. At the ends of the aisles, you may see a selection of other … [Read more...] about Why Advertising & Keywords – The Amazon Ads Adventure No. 2