In our first two posts, I discussed keywords and some ads that I have run for the Cache Iron mystery series. In this post, I want to talk about relevance and then metadata and how metadata can help with your relevance. Then I will talk about some benefits of looking at the search reports that you can run on Amazon. Relevance One of the key topics that most people talk about when they talk about what advertisements Amazon serves up is relevance. Simply, Amazon wants to show something that … [Read more...] about Relevance, Metadata and Search – The Amazon Ads Adventure No. 3